Minimal Competition in Untapped Category
Recent emergence of Group Travel as a category through Airbnb growth
Young Generations Prefer Group Travel
The majority of young travelers prefer traveling in groups with family and friends, according to Statista polling.
39%
Gen Z
62%
Millenials
Share of People Who Prefer to Travel as a Group
(By Generation, in the United States)
A Trend Set to Continue
Preferences By Generation, According to Statista polling.
Travelers Prefer Homes to Hotels
COVID was a catalyst, accelerating rapid adoption of Airbnbs and alternative stays
-21%
decrease in hotel chain preference
3x
growth in apartment / home preference
No Perfect Solution
Problems exist with both lodging options when it comes to large group stays, especially in older urban environments without significant condo supply.
Short-Term Rentals
Traditional Hotels
Stay Together vs. Separate Units
More Economical
Kitchen, Living Room
Tech-Enabled Experience
Amenities, F&B
Access & Proximity
Professional Management
Brand Standards
Group Travel Demographics
Wedding Related
Bachelor and Bachelorette Parties
Family & Friends
Reunions, Party, Get Away for the Weekend
Corporate
Conventions, Conferences, Team Retreats