Undersupplied Market With High Demand
Regulations restrict Airbnb and limit supply in top group travel markets

Top National Group Travel Market
Charleston’s is number 6 nationally for Group Travel cities by visitor count. This presents an amazing opportunity to create an offering for the groups already visiting the city.
Regulatory Advantage
Group stay demand has traditionally been filled by Short-Term Rentals. But increasing regulation and declining quality presents an opportunity for a new boutique group-stay hotel.
Supply is Far Lower than Demand
for large-format (+3BR) short-term rental
19,000 Traditional Hotel Rooms
plus another 1,200 1BR and 2BR Airbnb’s
+3BR Represents Under 4%
of total market supply
Number of Units by Bedroom Count
(Hotel Units in Dowtown Charleston Area)

Urban Core Opportunity
Much like New Orleans, none of the traditional large-format stays (old-South Mansions) get guests close to the most desirable core areas of the city. Licensing as a hotel in the urban core with the large-format hotel model will allow 123 King St to stand out from the crowd.
123 King Street
Top Hotels
Top Airbnbs
4BR
5BR
6BR